We gave this very special 200 year old national icon a facelift to maintain it's premium position as the 'Czech crown jewels' in the fast changing spirits marketplace.
Whilst building a clear design system that made a hero of our redrawn Becherovka logotype we defined the role of the 4JB icon & used it as a ‘red target’ to attract the consumers eye on shelf. We were also responsible for designing a range of gift packaging in 19 languages plus a number of NPD projects which resulted in the creation of Becherovka Lemond.
